Kraljeve Vode, is the main tourist resort on Zlatibor. It is a popular tourist resort in Serbia. By road and rail it is connected with Užice and Nova Varoš. It lies on the road linking Belgrade with the Montenegrin coast and off the Belgrade-Bar railway.
The town's original name was Kulaševac. In August 1893, King Aleksandar Obrenović came to Kulaševac, and built a fountain called Kraljeva česma (The King's Fountain). In honor of King Aleksandar's contribution, Kulaševac was renamed to Kraljeva Voda (The King's Water). In 1903, King Petar Karađorđević I built a villa on the site, helping strengthen the growing trend of turning the slopes surrounding Kraljeva Voda into a vacation spot. After World War II, Kraljeva Voda was renamed to Partizanske Vode in 1946 (The Partisans' Waters). The name change was out of respect for wounded Zlatibor Partisans who were murdered by Nazi Germany's army in November and December 1941, while they were recovering in the main hospital of Palisad in the northern part of Kraljeve Vode. In 1995, Partizanske Vode was changed to Zlatibor, recognizing the mountain upon which the town rests.
Tourists were often confused, not knowing whether Zlatibor was a mountain or a town. Thus, the town's name has been changed to Kraljeve Vode (The King's Waters), its present name today, observing the history of King Aleksandar's and King Petar's visits to Zlatibor Mountain.